YouTube Analytics Related to Views
Let’s look at some YouTube Analytics features related to views that creators can use to boost their channel’s progress.
Analytics Related Views #1: Video Views
Video views on your YouTube channel show how successful your channel is and how fast it is growing. You can go into the “Overview” section of your YouTube channel’s analytics to see the view count.
This metric gives you an overview of the channel’s performance. From here, you can analyze your content and find trending topics to expand on.
Tip: Find your top-performing videos and expand on their topics by creating in-depth content on subtopics related to those popular videos.
Make sure to see the lifetime analytics of your YouTube channel to find your most popular videos.
Analytics Related Views #2: Average Duration of Views
YouTubers can also see the average duration of each view on their videos. This indicates how long users keep watching your video before they leave.
Engaging content always has a high average view duration. So, if you see a low average view duration on your videos, you’ll have to improve your content to make it engaging.
Tip: The best way to make your videos engaging is by skipping the long and tedious intros and cutting straight to the main topic of your video.
A good intro will hook your viewers. So, it would be best if you showcased the potential of your video in a short introduction.
Analytics Related Views #3: Channel Subscribers
The subscriber count on your YouTube channel indicates the number of users who have subscribed to your channel. Your subscribers get your channel’s videos shown on their YouTube feed.
You can get a report of increasing or decreasing subscribers within a specified time in your channel’s analytics.
Tip: By exploring the analytics of your YouTube channel, you can see which videos have earned you new subscribers (go into a single video’s analytics for this). Make videos around popular topics, and choose a good upload time based on your target audience’s time zone. Also, you can buy YouTube subscribers to give your channel a boost.
Analytics Related Views #4: Watch Time
YouTube shows the total watch time in your channel’s analytics. It is shown in hours and accumulates the real-time viewers who have watched your videos. You can see watch hours for a specific time or the whole lifetime of your YouTube channel.
Tip: To increase the watch time on your videos and thus on your YouTube channel, optimize the video title, and use a catchy thumbnail. The title and thumbnail must be relevant to the content of your video.
Using deceiving titles and thumbnails regularly can cause the total watch time to decrease. It can hurt your channel’s reputation in the long run. Also, compare total watch hours in the last 28 days to the previous period to gauge your channel’s progress and performance.
Analytics Related Views #5: Retention Rate
The retention rate of your audience on your YouTube videos is displayed in the form of a percentage. It is shown as a percentage of all the views on your channel.
By studying the retention rate on your YouTube channel, you can track the exact time from when a user leaves your video.
Tip: Once you find a video section responsible for lost watch time, you can trim your video to omit that section and avoid using such content in your upcoming videos.
YouTube Analytics Related To Reach
YouTube uses Reach analytics to show how users discover your channel’s videos. Here are some essential metrics related to YouTube’s Reach analytics.
Analytics Related to Reach #1: Video Impressions
The video impression count indicates the number of times a video has been shown to potential viewers. This metric allows you to see whether or not your videos are showing up in search results on the platform. Your videos will receive many impressions if they are relevant to the targeted search queries.
YouTube doesn’t include impressions from external sources in its analytics reports.
Tip: Search for low-competition keywords around your target topic, and use them in your video’s title and description.
You can also find good-performing videos from your competitors, steal their tags, and use them in your related videos to get good results.
Analytics Related to Reach #2: CTR
CTR, or click-through rate, is one of the most important metrics as it dictates the success of your YouTube channel. It represents the percentage of YouTube users who click on your video’s thumbnail to watch it after seeing it in YouTube’s feed or search results.
Suppose your videos have a good CTR (around 5%). In that case, you’re using the right combination of thumbnails and titles to capture the attention of your potential viewers. Unlike impressions only calculated within YouTube, CTR also calculates clicks from external sources.
Tip: Use compelling titles and catchy thumbnails on your YouTube videos to increase their CTR. It can help improve your channel’s revenue significantly.
Analytics Related to Reach #3: Source of Traffic
YouTube Analytics also shows you the traffic sources that guide viewers to your YouTube channel. Here are the traffic sources your channel can get its traffic from.
- Search results
- Channel page
- Video Suggestions
- Websites
- Lists
Tip: Look at the external traffic sources, and find which websites send the most traffic to your channel. This will help you make a list of potential partners in the long run. You can reach out to the linking websites and collaborate with them to boost your channel’s traffic even further.
Find external sources that drive traffic to your website and collaborate with them. These sources might include embedded videos, backlinks from websites, and other YouTube channels.
Analytics Related to Reach #4: Top Search Queries
Explore traffic sources in your YouTube Analytics, and focus on the top search queries your videos are ranking for. These queries will help you gauge the performance of your keyword research and implementation techniques. If there’s a gap in those techniques, you’ll have to fill it.
Tip: Shortlist the top search terms your channel ranks for and make more videos around them. This will help increase the topical authority of your channel and boost your rankings as well. Buy targeted YouTube subscribers if you want to improve your organic reach, and get better CTR with targeted content.
How To See YouTube Analytics
Before you follow the tips mentioned in this guide, you’ll have to find the settings that lead you to all the data available in YouTube Analytics.
Accessing YouTube Analytics on YouTube Web
- Open your web browser on your PC and go to YouTube.com.
- Sign in to your YouTube account.
- On the YouTube homepage, click your profile icon.
- From the menu, choose YT Studio. This will open up a whole set of data and metrics.
- To learn about every summary more deeply, go to the analytics section.
- Use the Advanced Mode on the analytics screen to access analytics for every single video.
- You can also download the metrics as a CSV file.
The same can also be done on the YouTube Studio mobile app, which is available for Android and iPhone.
Conclusion
YouTube Analytics is a free tool developed to help content creators gauge the performance and impact of the content they share on their YouTube channels. Using YouTube Analytics properly, any creator can optimize their videos for a better click-through rate, engagement, and viewer retention rate. So, leverage the potential of this free tool provided by YouTube, and boost your channel’s progress in the long run.